Canadian Food and Beverage Retail Campaign in United Arab Emirates

Past
United Arab Emirates
February 2024 - March 2024

On February 24, 2024, the Consulate General of Canada in Dubai hosted an outdoor family day promotion event at the Jumeirah Golf Estates to raise the profile of Canadian food and beverage products, bringing together over 500 members from the general public and local food service industry. Visitors had the opportunity to try maple taffy, and explore the various vendor kiosks showcasing Canadian food and beverages available in-market, such as beef, lobster and other packaged food products. At the event, local supermarket Grandiose showcased some of the Canadian products they carry at their stores, giving customers a taste of their current and newly launched offering of Canadian products ahead of their Canada-themed in-store and online promotion the following week.

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From February 29, 2024 until March 10, 2024, Grandiose Supermarkets launched a Canadian food and beverage promotional campaign event across seven of its outlets in Dubai and Abu Dhabi. It was an immersive experience – from cooking demonstrations to violinists – bringing a taste of Canada to the UAE!

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The Canadian brands featured represented a wide range of Canadian staple products including maple syrup, beef, lobster, chips, granola, juices and many more! These products can be found in the various Grandiose Supermarkets across Dubai and Abu Dhabi, with more Canadian brands anticipated to hit the shelves in-store and through their home delivery app: Canada Items - Grandiose.ae

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There are more activities on the way, and opportunities are on the rise!

For more information, please contact us: uae-eau.infocentre@international.gc.ca