Agriculture and Agri-Food Canada and Global Affairs Canada are pleased to sponsor the upcoming PBS film Detroit: The City of Chefs! Premiering on Monday, December 4, 2024, the film celebrates Detroit’s food scene, of which Canadian agriculture and agri-food products have played an important and historic role.
For more information on how to put the best of Canada on your menu, contact:
In partnership with Agriculture and Agri-Food Canada and the provinces of British Columbia, Alberta, Saskatchewan, and Quebec, the High Commission of Canada in Malaysia is planning a Canadian themed retail promotion with a major retailer of international foods, Mamami Shoppe Sdn. Bhd. The promotion will take place September 21-30, 2024, at déMarket Supermarket (Taman Desa location).
Agriculture and Agri-Food Canada (AAFC) and Global Affairs Canada (GAC) are offering Canadian companies attending the Good Food Mercantile San Francisco access to reserving a booth at a reduced rate of US$1,500.
Agriculture and Agri-Food Canada (AAFC) and Global Affairs Canada (GAC) are offering Canadian companies an opportunity to attend FoodTech Summit and Expo 2024 as visitors. Taking place from October 2-3, 2024, in Mexico City, FoodTech is recognized for being the most important exhibition of ingredients, additives and solutions for the Food & Beverage industry in Latin America.
Agriculture and Agri-Food Canada (AAFC) and the Canadian Trade Offices in Chicago and Atlanta invite registered Canadian exhibitors of the 2024 edition of the Private Label Manufacturers Association's (PLMA) trade show to participate in complimentary virtual business-to-business (B2B) meetings with American buyers on October 16-17, 2024.
Canada's diverse agri-food and seafood sector was on display at SIAL Canada in Montreal from May 15-17. SIAL Canada is the only event of its kind in Canada, bringing together more than 1,000 national and international exhibitors from 44 countries and welcoming over 21,000 visitors from around the world, providing a great platform to showcase the wide range of delicious Canadian agri-food and seafood products.
The Consulate General of Canada to India in Mumbai, in partnership with the Food Bloggers Association of India, presented a Canadian Easter Festival event across five high-end restaurants:
On February 24, 2024, the Consulate General of Canada in Dubai hosted an outdoor family day promotion event at the Jumeirah Golf Estates to raise the profile of Canadian food and beverage products, bringing together over 500 members from the general public and local food service industry. Visitors had the opportunity to try maple taffy, and explore the various vendor kiosks showcasing Canadian food and beverages available in-market, such as beef, lobster and other packaged food products.
To reinforce the strong brand image of Canadian fish and seafood products and foster export diversification to the Korean market, the Embassy of Canada to the Republic of Korea in Seoul organized the Seafood Export Café, an initiative organized in collaboration with Agriculture and Agri-Food Canada, the Lobster Council of Canada and the British Columbia Trade and Investment Office in Seoul. 12 companies from across Canada participated in the Seafood Export Café which included a Canadian food promotion at CRAB52 restaurant. Canadian Ambassador, H.E.
Agriculture and Agri-Food Canada (AAFC) and the Canadian Trade Office in Taipei (CTOT) invite you to showcase your products in the Canada Pavilion at FOOD TAIPEI, Taiwan’s largest international food and beverage show. FOOD TAIPEI (Taipei International Food Show) will be held from June 26 to 29, 2024 at the Taipei Nangang Exhibition Center Hall 1 and 2 in Taipei, Taiwan.
On October 30, 2023, at the Metropole Hanoi Hotel, the Canada Gathering 2023 event - part of the "Canada, Bet It’s extremely good!" campaign - organized by the Embassy of Canada to Vietnam and Agriculture and Agri-food Canada, attracted the participation of many food community founders and content creators from across Vietnam. The event was attended and hosted by Mr. Lawrence MacAulay, Canada’s Minister of Agriculture and Agri-Food and the Canadian Ambassador to Vietnam, Mr. Shawn Steil.
This year marks the 60th anniversary of the establishment of bilateral relations between Canada and Korea. To celebrate this important diplomatic milestone, Canada was invited as the Country of Honour at Seoul Food & Hotel 2023, Korea's largest international food tradeshow.
On May 11th, in Ho Chi Minh City, the Canadian Government officially launched a digital campaign "Canada, Bet It’s Extremely Good!" aimed at helping Vietnamese consumers easily access premium and high-quality Canadian food products at reasonable prices.
The event attracts the attention of agencies and businesses nationwide.
We are launching a year-long digital marketing campaign in spring 2023 to showcase the excellence of Canadian agri-food, fish and seafood products in Vietnam.
In 2023, Agriculture and Agri-Food Canada, along with the Embassy of Canada to Vietnam, undertook collaborations with food distribution partners such as Homefarm, Thủy Anh Fruit, Royal Seafood, TTC (Meaty Chopshop), Canadian Vita and Queenfoods, promoting Canadian food and educating Vietnamese consumers about all Canada has to offer.
The Canada Pavilion and Canadian Pet Health Hybrid Pavilion had a significant presence at Pet Fair Asia (PFA). PFA was attended by 23 Canadian companies under the Canada Pavilion, in addition to several other Canadian brands who exhibited independently. The number of Canadian participants highlights Canada’s leading position as a top supplier of pet products to China.
Canada welcomed 27 companies to participate in Canada Food Expo (CFE) Japan. Participating Canadian companies showcased a wide variety of healthy and innovative processed food and beverage products to Japanese buyers in one-on-one meetings. Products included healthy snacks, sport hydration and nutrition products, dairy alternatives, dried fruit and juices, baking mixes, plant-based protein products, spices, sauces, and processed meat and seafood products.
The Canadian Sustainable Seafood Conference, held virtually in collaboration with the Shanghai International Fisheries and Seafood Expo, was a successful event that brought together over 1,200 professional buyers to learn about the diverse range of high-quality Canadian seafood products on offer.
Canada Brand is happy to announce that we’ve partnered with Rakuten in Japan to host a year-long Canadian e-commerce showcase of our quality Canadian products. The showcase will include seasonal campaigns throughout the year. It aims to build visibility and demand for Canada’s agri-food and fish and seafood products among Japanese consumers.
Taste of Canada - DACH is an ongoing campaign to promote Canadian food and beverage products and show European consumers in the region the diverse culinary landscape Canada has to offer. The campaign began in 2020 and successfully expanded to all three German-speaking markets in the DACH region (that is, Austria, Germany and Switzerland) in November 2022.
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