In 2023, Agriculture and Agri-Food Canada, along with the Embassy of Canada to Vietnam, undertook collaborations with food distribution partners such as Homefarm, Thủy Anh Fruit, Royal Seafood, TTC (Meaty Chopshop), Canadian Vita and Queenfoods, promoting Canadian food and educating Vietnamese consumers about all Canada has to offer.
The collaborative promotions occurred both online and offline, garnering significant attention from the press as well as positive responses from consumers across various food categories.
1. Canadian beef has received strong interest from a wide range of Vietnamese consumers
TTC Food and Beverage Joint Stock Company collaborated with Canada in organizing the 'Clean beef is raised with barley' event series. The events took place at Big C Hanoi on July 28, 2023, and at AEON MALL Tan Phu, Ho Chi Minh City, on September 18, 2023. The events attracted a large number of consumers who came to learn, shop, and taste Canadian beef.
The event "Clean beef is raised from barley” was organized at Big C Hanoi and AEON MALL Tan Phu, Ho Chi Minh City
The event attracted the attention of consumers who were shopping at mall
Canada's Ambassador to Vietnam cooks Canadian beef in front of Vietnamese consumers
Canadian beef sampling at event
The Canadian beef products from the Meaty Chopshop brand are affordably priced
In addition to in-store events, Canadian beef products have been well promoted across various online channels through a collaborative campaign with Homefarm - one of the reputable import product distribution chains in Vietnam. This campaign enlisted 11 Key Opinion Leaders (KOLs) and was spread across social media platforms such as Facebook and TikTok, garnering a total of 470,934 views. The online campaign has significantly contributed to Homefarm's daily revenue growth, averaging an increase of 51%.
Through collaborative campaigns with partners in Vietnam, Canadian beef products are becoming increasingly popular, offering Vietnamese consumers a wider range of options in international cuisine.
2. The collaborative events in partnership with Thuy Anh Fruits
To promote Canadian fruit products, the Government of Canada collaborated with Thuy Anh Fruits Co., Ltd. to organize a series of two events: the “Welcome to the Canadian Cherry Season” Event held on August 8, 2023, and the “Welcome to the Canadian Apple Season” running from November 27, 2023, to December 12, 2023. Both events garnered significant attention from a diverse audience. Canadian cherries and Ambrosia apples are highly favored by Vietnamese consumers for their superior quality and freshness, consistently finding their place in the shopping baskets of Vietnamese consumers.
Representatives of Canada Brand took photos with the Board of Directors of Thuy Anh Fruits Company
Canadian cherries are elegantly packaged
The cake dessert paired with fresh, juicy Canadian cherries
Ambrosia Apple Season officially takes place at Thuy Anh Fruits
The event attracts the attention and shopping interest of Vietnamese consumers
3. The event "Hải Sản Canada - Tươi ngon từ biển sâu" in partnership with Royal Seafood Company
One of the prominent programs in the series of activities aimed at promoting Canadian food to Vietnamese consumers was the event "Canadian Seafood - Fresh Delights from the Deep Sea" held at An Nam Gourmet supermarket in Ho Chi Minh City on August 12, 2023. This event was a collaborative effort between the Government of Canada, the province of British Columbia, and Royal Seafood Company - a local partner involved in importing and distributing Canadian seafood to Vietnam.
The event "Canadian Seafood - Fresh Delights from the Deep Sea" held at An Nam Gourmet supermarket in Ho Chi Minh City
Open kitchen space at An Nam Gourmet supermarket in Ho Chi Minh City
The main ingredients of the Dungeness Canada seafood soup were exceptionally fresh and delicious
The delicious freshness of Canadian oysters stood out in the kitchen of the event. The shell of the oyster was very thin, with crisp meat and a sweet taste from the cold ocean.
The guests actively engage in interactions during the event
4. The promotional event for Canadian Ginseng in collaboration with the Esheep Kitchen community
In early 2024, Canadian distributors of Canadian ginseng: Canadian Vita and Queenfoods, collaborated with the Culinary Community Love Kitchen to organize a series of online communication activities for Canadian ginseng across social media platforms.
"Tet Challenge" competition, one of the annual flagship activities of the Kitchen Lovers Community, has attracted thousands of social posts from members after each season. In the "Tet Challenge 2024", Canadian Ginseng was sponsored as the prize for the winner, with a total gift value of up to 31 million VND.
The “Tet Challenge 2024”, with a total prize of ginseng worth 30 million Vietnamese Dong
Following the "Tet Challenge 2024", Kitchen Lovers embarked on a series of promotions for Canadian Ginseng, educating consumers about the quality and special nutritional value of this Ontario Ginseng. The posts attracted thousands of interactions from Kitchen Lovers community members.
International Women's Day Minigame - honoring ladies with nourishing and valuable gifts from Canada
Following the mini-game activities, Yêu Bếp has posted a video on TikTok sharing the recipe for nutritious Canadian Ginseng dessert and an album-photo post on Facebook compiling useful information about Canadian Ginseng, along with simple and convenient ways to prepare for every family.
Esheep Kitchen’s Ginseng dessert recipe along with various ways to use Ginseng products
Through both online and offline events, Canada was exceptionally showcased through the exciting collaborations with prominent food distribution partners in Vietnam, promising an exciting 2024 with many more anticipated events.Canada wishes to thank our local partners for bringing more quality Canadian food products to Vietnamese consumers.
