Deadline to apply: May 30, 2025
Are you an export-ready Canadian company that is considering diversification opportunities in the Indo-Pacific? Are you interested in a cost-effective way to explore business opportunities in both Indonesia and the Philippines in the summer of 2025?
Market potential
The growing food-processing industry in Indonesia, rising per capita income, and growing middle-class presents opportunities for Canadian agriculture and agri-food exporters to increase sales to this market. Indonesia has a large consumer base – it is the 4th most populous market globally (283 million people), with a gross domestic product of US$1.439 trillion (5.03% growth rate in 2024). Indonesia is Canada’s largest agri-food and seafood export market in Southeast Asia, valued at approximately Can$1.1 billion (YTD November 2024).
On December 2, 2024, Canada concluded the negotiations for a Canada-Indonesia Comprehensive Economic Partnership Agreement (CEPA), which will help Canadian companies unlock the potential of a fast growing market with significant potential for Canadian agriculture, agri-food, fish and seafood exports.
Event
Learn more about the Indonesian market, explore opportunities and connect with potential buyers. Agriculture and Agri-Food Canada (AAFC) and the Canadian Trade Office in Jakarta invite you to showcase your products and exhibit in the Canada Pavilion at Food & Hospitality Indonesia, Indonesia’s largest food and beverage trade show for the hospitality and F&B industries. Over 500 top manufacturers, distributors, and retailers from more than 20 countries and regions are anticipated to attend, with over 36,000 visitors expected. The event will take place from July 22-25, 2025, at Jakarta International Expo (JIEXPO), in Indonesia.
Program benefits
- Pre-event virtual market briefing to learn more about opportunities, market trends, challenges, and entry strategies into Indonesia;
- Build and increase network of contacts in Indonesia, including with importers, key industry associations, retailers, and the HORECA sector;
- Counter space in the Canadian Pavilion to display samples (participating exhibitors may be asked to pay a fee for their space);
- Pre-arranged B2B program during the trade show and participation in a welcome reception to meet local importers;
- Retail store visit (July 21) and cooking demonstrations featuring Canadian ingredients;
- On-site introductions facilitated and dissemination of trade leads received at the Canadian Pavilion.
Canada Pavilion exhibitor space is limited. Reservations will be allotted on a first come, first served basis, with final selection of exhibitors made by the Embassy of Canada to Indonesia based on market considerations and opportunities.
For more information or to register, please contact Ms. Jasmine Labelle, Agri-Food Trade Commissioner, at the Embassy of Canada to Indonesia: Jasmine.Labelle@international.gc.ca.
For companies that are also interested in participating as an Exhibitor to World Food Expo (WOFEX) 2025 from August 6 to 9, 2025, please email:
- Mr. Christian Lauziere christian.lauziere@agr.gc.ca and Ms. Michelle Jardine michelle.jardine@agr.gc.ca
- cc: the team in the Philippines (Angel.Cachuela@international.gc.ca and Louise.Pasadilla@international.gc.ca).
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