Canada proudly showcased its diverse agri-food sector at the third edition of The Saudi Food Show in Riyadh – the largest food and beverage event in Saudi Arabia. In 2025, The Saudi Food Show featured over 1,300 exhibitors from 47 countries and attracted 40,000 visitors from 100 countries, providing exporters access to a robust buyer network in the Middle East.
Agriculture and Agri-Food Canada piloted a Canada Pavilion at the show for the first time, supporting Canadian companies as they look to diversify export markets and seize new business opportunities. The Canada Pavilion included 9 exhibitors – with a wide range of products on display – including pulses, grains, honey, sauces, spices, dairy products and more!
Over the three days, Canadian exhibitors collectively generated over 50 business contacts that may lead to sales and forecast over $12 million in sales over the course of the next year as a direct result of their participation.
Are you interested in the opportunity to exhibit under a Canada Pavilion at next year’s show or would like to learn more? Please reach out to aafc.mas-sam.aac@agr.gc.ca for additional information.
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