Taste of Canada - DACH is an ongoing campaign to promote Canadian food and beverage products and show European consumers in the region the diverse culinary landscape Canada has to offer. The campaign began in 2020 and successfully expanded to all three German-speaking markets in the DACH region (that is, Austria, Germany and Switzerland) in November 2022.
Visit the Taste of Canada website to access a virtual product shelf, recipes to entice the at-home chef to try some Canadian delicacies, and information on food and beverage products and each of the provinces and territories. Additionally, you can follow our Facebook and Instagram pages for updates, Canadian recipes, raffles and promotions. You can also participate by signing up for our newsletter on our Taste of Canada website (at the bottom of the webpage) and reading our blog, where Canadian companies and their products are showcased.
Are you a Canadian company looking to promote your products in German-speaking markets? Join the Taste of Canada – DACH campaign to boost your visibility and expand your market reach in Germany, Austria, and Switzerland!
Benefits of participating:
- Increased visibility in key European markets
- Targeted promotion to German-speaking consumers
- Association with a trusted Canadian brand initiative
Eligibility:
- Products must be available in at least one of the DACH countries (Germany, Austria, Switzerland)
- Participation fee: 50€/month
If you are interested in joining or learning more, please contact lena.ollesch@international.gc.ca.
